We marketing pros love our hyperbole — I mean, we are insanely passionate about delivering superlative amorous results that will transform your emotional paradigm.

Good read and informative video courtesy of the B2C online community.

Nice example of how expert content fuels strong social marketing.Here, our client Razorsight has fearlessly made its executive expertise accessible in a series of straightforward videos featuring thei

Great piece in Marketing Sherpa by Dave Kirkpatrick about how to determine relevant content that in turn drives effective content marketing.
Money quote:
“Content is a major part of any marketing effort. At one point in time, that content was probably a whitepaper, press release or trade magazine article.

Bragging just a little, we've had some solid success with a series of six-month social marketing test programs implemented for a few clients. This typically involves setting up and managing a blog presence and Twitter feed, and wrangling the content development and accompanying social media amplification.