Michael Granetz is pleased to announce the formation of PeakTwo, a full-service marketing and communications agency focusing on the needs of organizations on the verge of change.

"Businesses succeed or fail based on how they handle defining moments," said Granetz. "Be it an acquisition, rebranding effort or product launch, the manner in which the moment is managed will define the outcome."

According to Granetz, these moments are called Milestones - points in an organization's evolution that present concentrated windows of significant opportunity.

"Every forward-thinking organization is going to reach them," he explained. "The key is making the most of them, and that's why PeakTwo was established. We manage the milestones, freeing an organization to concentrate on maintaining the level of performance that got them there in the first place."