We're shaking the sand out of our hair -- some of it from the beach, some of it from the bunkers -- and fall momentum is beginning to build. Plenty of clients and acquaintances are asking us about the best ways to take advantage of social media. What was a trend last spring is becoming a top priority for the fall, and business owners want to know the best way to make it work.
Go ahead and play around on Facebook and LinkedIn. Set up your own micro-social network on Ning. Tweet your ever-loving brains out. But remember that making this stuff work on behalf of the bottom line is about follow through -- about using it to get attention and maintain involvement.
We could go on at length about that, but why bother when John Jantsch over at Duct Tape Marketing has boiled it all down so brilliantly?
Check out John's 5 Tips for Getting More from Social Media Marketing.
And for a tight breakdown of the impact the Internet has had on our collective attention span, check out today's post on Seth Goodin's blog. (It's probably not the effect you imagine).
Just a couple of things to keep in mind as you move out of the summer slowdown and gear up for fall.
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