A globally recognized PR leader for more than four years, Allison+Partners first reached out to Peaktwo seeking a website redesign. At the time, their presence was domestic, but as their success fueled international expansion, the agency needed to stand up a separate, yet integrated and complementary international site that could be quickly replicated with the opening of each new office.
While all sites would share general news and blog content, they would otherwise be distinct and specific to each location. The sites also needed to resonate with a rebranding initiative that spoke to Allison+Partner’s global savvy, which meant full, accurate language translation, as well as social outreach and optimized search performance.
Launched in 2011, the Allison+Partners website was not designed responsively, but instead offered a separate mobile site integrated into a single CMS. Plans are underway to make the site responsive in the new year.
When Allison+Partners began their global expansion, it was important to create easily replicable microsites in both English and native country languages. Today we have six international microsites all hosted by a single content management platform.
Our SEO strategy focuses on key terms such as "PR Firm" and "PR Agency" but really shines at the local level. Individual office pages rank top in searches and have seen up to triple digit annual growth in organic traffic.
Since working with us, Allison+Partners has opened offices in London, Paris, Lyon, Beijing, Shanghai, and Singapore, while adding several U.S. offices to its operations. In the case of each, Peaktwo needed to hypertarget SEO efforts that would consistently put localized searches for PR agencies on page one. Our efforts have kept Allison+Partners at the top of the search list at locations around the country and across the globe, with follow-through site design that has helped them have a truly engaging presence after they have been found. It points specifically to our one-two online identity approach, which distinguishes the twofold goal of first getting found, and then getting chosen.
Allison+Partners has allowed us to implement that strategy with tremendous effectiveness. We like to think that it’s helped fuel a surge in new business at the heart of their expansion, and we’re privileged to continue our role as their web-presence agency of record. We continue to serve as advisors supporting Allison+Partners’ client work, collaborating on strategy, technology and one-off marketing initiatives.View Website