Relevate has been around for over 36 years and serves thousands of customers across all verticals. Their solutions are unmatched and their clients are long-term believers. Today, with the data industry in full blooom, the company decided it was time to flex their muscle and become more visible as an industry leader.
The existing website was several years old and couldn’t support the business’ goals for growth. A new site was needed to be the cornerstone of future marketing campaigns. It would have to reinforce Relevate’s leadership position in data-driven marketing solutions, be engaging, authoritative and – above everything else – serve as a lead generating machine for SEO, PPC, and marketing automation programs.
Sometimes your brand just needs a refresh, and that was the case with Relevate. We modernized the old logo by removing the shadow, replacing the gradients with flat transparency, and rounding out the bottom edges.
Relevate's marketing team wanted the new site to be a modern, interactive, lead-generating platform. Every piece of this site was strategically designed to help Relevate get found, and get chosen in a very crowded market.
Relegate's SmartSelect tool offers 24/7 access to the company's industry-leading data -- and there is a lot of it. This calculator was built to show users just how much data Relevate has to offer.
Building a website is so much more than pictures and code. The Relevate site was architected and written to support an ongoing SEO program. From initial keyword and competitive research to strategic landing pages, titles and descriptions, this site was built to climb the rankings.
Businesses can sustain on word-of-mouth referrals and be very successful. However, to grow exponentially, organizations must penetrate new opportunities and new markets.
Relevate’s website launched with a refreshed brand in January 2015 and immediately had an impact on business growth. Visually, it provided the sales team with an online home they were proud to show off. It’s become a capture tool for landing PPC programs, a destination for thought leadership and foundation for search engine growth. Quarterly organic site traffic is up 144%, from 8,600 visitors to over 21,000.
The site and increased traffic raised the brands visibility considerably, attracting the attention of DataMentors, a leader of data quality and integration. The two companies announced their merger on August 4, 2015!View Website