A Total Site Rehab: FocusPTF

written by: Mike Granetz

February 2, 2011

Check out the site we’ve launched for FocusPTF (Physical Therapy & Fitness). We had a good time putting this one together for our friend, founder Richard Biggers, PT CSCS. He’s promised that nobody at PeakTwo will ever suffer from Carpal Tunnel Syndrome.

Standing up this site presented several interesting challenges. FocusPTF serves a range of clients, from people contending with workplace injuries to hardcore athletes looking to maximize physical performance. We needed to respect that audience range, creating a site that was both reassuring for someone recovering from trauma and highly credible for competitive types.

Ongoing interaction with the client throughout the design, development and content creation phases ensured that we produced a site that adhered to our messaging and interaction fundamentals while always respecting Rich’s vision. We think we nailed it.

Rich, between Mike’s quest to break par and Jay’s jiu jitsu tournament prep, you can count on seeing us in the Focus waiting room with some consistency.

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