picture of a website under scrutiny in a courtroom
Web Strategy

The Website Doesn’t Need Defending. It Needs a Reset.

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Mike Granetz / 5 Min
AI

Your Website Isn’t Outdated, But The Expectations Have Changed

AI hasn’t made most company websites obsolete — but it has fundamentally changed how marketing teams evaluate future website investment. As expectations around AI workflows, content operations, automation, and digital agility continue to evolve, many organizations are finding themselves stuck between traditional web systems and what comes next.
Website Design

A Web Experience Unlike Any Other

The Masters website delivers one of the most seamless sports experiences online. Senior Designer Lee Hodges, breaks down the surprising UX lessons and what brands can learn from a digital experience unlike any other
Website Design

How Much Does a Website Cost in 2026? Real Examples from $15K to $100K+

The website landscape has shifted significantly with the rise of AI-powered website builders and more flexible design platforms, which have expanded both the low and mid-range of the market.
AI

The Messy Middle: AI Website Readiness

Most websites have been built in layers over time. Pages added. Content rewritten. Sections bolted on for campaigns, products, or leadership requests. What you end up with isn’t a system - it’s a collection of decisions. And AI doesn’t know what to do with that.
Web Strategy

The CMO’s Playbook for a Website Overhaul

Most website redesigns don’t fail because of design—they fail because of misalignment, unclear strategy, and content bottlenecks. Here’s the step-by-step playbook CMOs use to stay in control and drive real results.
AI

6 Ways AI Will Change B2B Websites in the Next 12 Months

AI is rewriting the top of the funnel, and most websites are not built for it. This article highlights what is changing and steps you should take to tighten your story now.
AI

GEO Checklist for Marketers: 5 Steps to Prepare Your Content for AI Search

This Generative Engine Optimization (GEO) quick checklist outlines five practical steps teams can take today to make their sites more discoverable, trustworthy, and GEO-ready.
AI

GEO for Marketers: 3 Steps to Take Now (Without the Panic)

GEO is the new buzz in marketing. Here are 3 things you can do today to stay ahead, and what to think about as you plan for 2026.
Content Management Systems

Webflow vs. WordPress: Choosing the Right CMS for You

Trying to decide between Webflow and WordPress for your next website project? This post breaks down the pros and cons of each platform to help you make a smart, future-proof choice.

AI

AI Anxiety in Marketing: Stay Calm and Lead On

Lately, LinkedIn feels like a place where marketers go to defend their jobs. If you’re feeling the pressure to “figure out AI” overnight, you’re not alone. This article is for CMOs and marketing teams trying to cut through the noise, urgency, and uncertainty. No hype, just a calm, practical way to make smart, strategic moves at your own pace.
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