Off-Piste, The Blog

Website Design
How Much Does a Website Cost in 2026? Real Examples from $15K to $100K+

Mike Granetz / 8 minutes

AI
Your Website Isn’t Ready for AI (Yet)

Most websites have been built in layers over time. Pages added. Content rewritten. Sections bolted on for campaigns, products, or leadership requests. What you end up with isn’t a system - it’s a collection of decisions. And AI doesn’t know what to do with that.

AI
6 Ways AI Will Change B2B Websites in the Next 12 Months

AI is rewriting the top of the funnel, and most websites are not built for it. This article highlights what is changing and steps you should take to tighten your story now.

AI
GEO Checklist for Marketers: 5 Steps to Prepare Your Content for AI Search

This Generative Engine Optimization (GEO) quick checklist outlines five practical steps teams can take today to make their sites more discoverable, trustworthy, and GEO-ready.

AI
GEO for Marketers: 3 Steps to Take Now (Without the Panic)

GEO is the new buzz in marketing. Here are 3 things you can do today to stay ahead, and what to think about as you plan for 2026.

Content Management Systems
Webflow vs. WordPress: Choosing the Right CMS for You

Trying to decide between Webflow and WordPress for your next website project? This post breaks down the pros and cons of each platform to help you make a smart, future-proof choice.

AI
AI Anxiety in Marketing: Stay Calm and Lead On

Lately, LinkedIn feels like a place where marketers go to defend their jobs. If you’re feeling the pressure to “figure out AI” overnight, you’re not alone. This article is for CMOs and marketing teams trying to cut through the noise, urgency, and uncertainty. No hype, just a calm, practical way to make smart, strategic moves at your own pace.

Marketing Solutions
Top 5 SaaS Website Design Trends Defining 2025

SaaS web design is growing up in 2025. The flashy visuals of the past are giving way to smarter, more strategic design choices. Here’s what forward-thinking teams are doing to stay ahead of the trends.

AI
Protect Your Website Content from AI Bots? It’s a Strategy to Consider

As AI tools increasingly scrape and repurpose web content without attribution, businesses must consider whether to allow or block AI bots from accessing their sites. This article explores the strategic implications of AI-driven content use, outlines the risks to brand voice, intellectual property, and SEO performance, and provides five practical methods to help protect website content.

AI
AI for CMOs: From Pressure to Practical Action

As CMOs face growing demands to do more with less, AI is often seen as the solution — but the path from hype to practical implementation is unclear. This article cuts through the noise to offer marketing leaders real-world guidance on how to integrate AI effectively and responsibly.

Strategy
Your Sh*tty Website Might Be Your Biggest Marketing Problem — Here’s How to Fix It

Your marketing isn’t broken — it's your sh*tty website. Stop letting bad messaging, weak design, and broken funnels tank your results, and start fixing what actually matters.