Fast – Good – Cheap

written by: Mike Granetz

May 26, 2010

I have to credit my financial advisor/sales pro brother-in-law for this little triplet. It’s well known in his biz but strangely foreign in communications and creative circles. Let’s fix that.

Fast, good and cheap? Sounds like an ideal circumstance for any project, but there’s a catch. You can only have two.

Here’s how it works:

That last point can be a killer. We know all about light-speed turnaround and can can punch out stuff of pretty consistent quality, often in less than a week. It’s not our favorite M.O., but it can be done. That said, if you want to make sure you get work that meets your expectations and respects your budget, try to account for that all-important lead time. It gives everyone breathing room, keeps the “Murphy Factor” to a minimum, and saves you stress and expense.

Of course, if it’s an emergency, we’ll work all hours of the night to get something done. Just don’t be surprised when you see a line item for Red Bull.

next post

Fast Friday Reading: 100 Thoughts on Social Media (courtesy of Valeria)