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Charlotte Marketing Agency
Welcome to Peaktwo
A Charlotte Marketing Agency for Growing Businesses
Since 2008, Peaktwo has worked with Charlotte-area businesses to create strategic initiatives and digital marketing programs. We offer custom solutions to improve website performance, boost search engine rankings, and increase site conversions. Please explore our work, and check out the Peaktwo Purpose, our initiative to support organizations making a difference.
Our Services
Reach your marketing goals faster with our digital marketing services.
Search Engine Optimization
Lead quality is dependent on driving qualified search traffic to your website. In addition to fixing technical SEO issues, we also offer strategic content planning and analysis.
Conversion Rate Optimization
If your website isn’t tuned for conversions, the money spent on digital advertising and marketing campaigns is being wasted. Our data-based CRO program identifies and fixes the leaks.
Web Performance & Managment
Strategic and tactical support programs to keep your website running fast and finely tuned to support your digital marketing programs.
Your website serves as the central hub for all your digital marketing campaigns – it must be well-organized, clearly-written, and optimized for conversions. That’s where we excel. For over 15 years, Peaktwo has partnered with hundreds of companies to supercharge their sites and landing pages for maximum return on investment. How can we help yours?
Discover the secret weapon of successful CMOs and marketing teams in Charlotte and beyond.
100+
Websites Launched
5x
Increase in Conversions
CLT
Locally Grown
Working Locally
Explore some of our Charlotte marketing projects
Planning Your Digital Marketing Program
Our journey begins with Basecamp, our proven methodology for building consensus around marketing goals and objectives.
Six Steps to Digital Success
Goals & Objectives
We start at Basecamp - a planning phase to identify what you want to achieve with your efforts. Only by setting clear and measurable at the start, can we demonstrate the value of the program, and support its continued investment.
Target Audiences
Is your target audience local to Charlotte only or are you marketing outside the region. Define the ideal customer - including demographics, interest, and behaviors. A proper personal guide will be valuable across all your marketing efforts.
Content Strategy
Now create a content plan detailing the different types of content you will produce - blogs, social posts, videos, etc.), the platforms in play, and frequency of publication. Content should align with your brand voice, address your audience, and provide value.
Choosing Channels
Your website is the biggest channel, but your digital program will drive users there from social media platforms, email, SEO, PPC, and more. Focus on the channels where your audiences are most active and engaged.
Plan Execution
With the foundation of a plan created, we can begin execution. This includes creating and publishing content, running ads, optimizing your website for search, and even engaging on social media. Start slowly and build up using data to hone your outreach.
Analysis & Optimization
Analytics are essential to measuring the success of your digital marketing efforts and proving their return on investment. Based on the data, make changes to your program and continuously improve your website.
“They possess true expertise behind every decision and have been incredibly responsive at all times. I’ve worked with quite a few web teams in the past, but none delivered like Peaktwo”
Working Local
Choosing the Right Charlotte Digital Marketing Agency
With all the amazing talent in Charlotte, it can be a challenge finding the right partner. Here are four questions to your search for that perfect Charlotte digital marketing agency.
Expertise
How familiar is the agency with your industry? It’s always good to ask if they have successfully run campaigns for businesses similar to yours.
1
Approach
Find out what is included in their digital marketing programs and what may be extra. Plan creation is easy, strategic planning, content writing and creative development is the very hard part.
2
Data & Analysis Support
Ask what additional services such as SEO, CRO, and site management they can offer during the campaign. Spending money sending traffic to a poor performing website is a blow to the budget.
3
References
You’ll never read a bad testimonial. Search the company’s Google Reviews and request to interview past clients who can provide insights into an agency’s ability to deliver results.
4
"The entire team managed scope adjustments seamlessly, rapidly adjusted timelines, and guided us through what could have been a challenging process."
Amy Cox, Director, Bellevue University
"Peaktwo guided us through the process with the expertise of true professionals."
C. Lynn McNair, President, Windward Fund
"What sets Peaktwo apart from other agencies is their investment in really understanding our business."
Matt Greitzer, Co-founder, CEO
"The team kept us on task, on time, and in scope - we’re thrilled with our new website."
Amber Artrip, VP of Marketing
"It’s great to have a partner that brings so much expertise to the table."
Bruce Lovett, VP of Marketing
"We're getting what we wanted and more."
Division Controller, Project Lead
"Peaktwo has been vital in the success of some very large and risky projects."
Ken Pittmann, VP Marketing
"Peaktwo not only made the entire process easy to understand, but they really took the time to learn about our company."
Chris Rice, President
"Having the experts at Peaktwo on our side has been a major asset to our company."
Nolan Mast, Director of Marketing & eCommerce
"Peaktwo had the expertise, but could our Silicon Valley-based company depend on a Charlotte, NC agency? Absolutely."
Laura Gunther, VP of Marketing
"We could not have made a better choice than working with Peaktwo."
Nick Hedges, CEO
"Peaktwo's work has been essential to the mission of USPC."
David Koerner, Co-Founder and Owner
"I have loved working with the folks over at Peaktwo."
Harvey Craig, Founder
“You know you’ve found a partner when with each new gig, they are your first call. That is Peaktwo for me."
Susan Ganeshan, CMO
Local Insights
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