A distinct, consistent brand story is essential to an organization’s identity. In the case of International Ceramic Construction (ICC), this need was challenged across multiple business units, unique solution sets, audiences, and even geography. After many years of growth, the company was looking to streamline its operations and present a strong, unified brand to the market.
We helped to rebrand the company as Müller, and created a corporate brand structure and website experience to support each unique division.
A New Brand Identity
We led the Müller leadership team through a strategic branding session to establish the new parent company name, the names of the divisions, and established a brand architecture that would resonate with their audiences.
Logos, Logos, Logos
The opportunity to create one brand identity is awesome, but doing five is pretty special. We created a parent company logo and four division logos, using color to distinguish the identities.
We also needed an agency to deliver a custom, modern website incorporating all of our services. Peaktwo delivered on all fronts, providing strategic direction, design expertise, and a clean website build that we can update ourselves.Frank Müller, President & CEO