Fast – Good – Cheap

I have to credit my financial advisor/sales pro brother-in-law for this little triplet. It’s well known in his biz but strangely foreign in communications and creative circles. Let’s fix that.

Fast, good and cheap? Sounds like an ideal circumstance for any project, but there’s a catch. You can only have two.

Here’s how it works:

• If you want something good and cheap, it’s not going to be fast.
• If you want something fast and good, it’s not going to be cheap.
• If you want something cheap and fast, it’s not going to be good.

That last point can be a killer. We know all about light-speed turnaround and can can punch out stuff of pretty consistent quality, often in less than a week. It’s not our favorite M.O., but it can be done. That said, if you want to make sure you get work that meets your expectations and respects your budget, try to account for that all-important lead time. It gives everyone breathing room, keeps the “Murphy Factor” to a minimum, and saves you stress and expense.

Of course, if it’s an emergency, we’ll work all hours of the night to get something done. Just don’t be surprised when you see a line item for Red Bull.