Your Sh*tty Website Might Be Your Biggest Marketing Problem

TL’DR

Skip the ceremony and get your website triage template.

Or stick around to find out why we’re swearing all over our website – it wasn’t our idea.

It’s Not Your Fault

Most marketers inherit a website they didn’t build, don’t love, and don’t fully trust, and if you’re a CMO tasked with hitting big marketing goals, that’s just not going to cut it.

Your website needs to be your biggest ally — not your biggest headache. Yet too often, we see ambitious marketing strategies get derailed by outdated, underperforming, or just plain sh*tty websites.

Yep, “sh*tty”, your words, not ours. One of our CMO clients put it this way: “Mike, just call it what it is — we all have sh*tty websites, and you can fix them.”

Remember when a good website had a three-year shelf life? Not anymore. Sites that can’t keep pace with modern marketing demands (and technology) are one of the biggest barriers to hitting your numbers. And it’s not just about design — it’s about clear communication, fast paths to conversion, an easy-to-use CMS, and reliable data. When your website underdelivers, your entire marketing engine struggles.

You know the reality: CMOs are the new CROs, and a sh*tty website that can’t convert isn’t a marketing problem — it’s a revenue problem.

Why CMOs Struggle With Their Websites

From our work with dozens of marketing teams, there are 5 issues we solve most often:

• Messaging Misses the Mark: Visitors can’t immediately tell what you do or why it matters.
• Design Falls Flat: Outdated visuals are an eyesore and don’t represent the brand.
• Conversion Paths are Weak: CTAs aren’t compelling, forms are clunky, or the user journey is a confusing mess of pages.
• Data is a Black Hole: You’re not capturing the insights needed to measure success, let alone optimize performance.
• Technology is a Barrier to Progress: Difficult to use CMS platforms, hidden issues like slow page loads, mobile glitches, or poor SEO hold your site (and your strategy) hostage.

It feels like a crushing avalanche of issues, and while you want to tear it down and start over – there isn’t the time or the budget. You need change and you need it now.

🤷🏻‍♀️ So what’s a CMO to do?   (hint: keep scrolling)

Meet the Website Triage Template

Stop guessing and start diagnosing. The Website Triage Template is built for marketers who need clarity fast — and a manageable way forward. No fluff. No sugarcoating. Just a clear-eyed look at what’s broken, what’s blocking you, and where to focus first.

Using this triage tool, you can quickly:

• Pinpoint the biggest website issues dragging down your marketing
• Define the real obstacles — not just symptoms, but root causes
• Establish priorities so you can stop spinning and start making progress

👉 Download the Triage Template and get clear on what’s broken and how to fix it.

Take Control of Your Sh*tty Site

The bottom line is this: if your website site isn’t getting it done, there are creative solutions to deliver fast results without tearing the whole thing down. You don’t have to do them all at once, but you have to start somewhere.

Prefer to talk it through? Schedule a 15-minute website triage call and we can get started together.