Three Easy New Media Resolutions for 2010

written by: Mike Granetz

January 6, 2010

Say it with us: “Twenty ten. Twenty ten. Twenty ten.” We’re trying to spare saying a thousand extra thousands. Okay, pardon the digression. Let’s get back to building your identity, reinforcing your reputation, and creating real marketing momentum as the economy begins is steady ascent.

Resolution gurus will tell you that the key to keeping a commitment is to make it modest. You don’t resolve to participate in the Iron Man Triathalon; you try to make it to the gym three times a week — for starters.

In that sensible spirit, here are three easy social media steps you can take to give your online presence some punch:

1. Find an outlet that works for you.
Hourly tweets, daily blog, weekly podcast, monthly e-newsletter (or any variation/combination thereof) — there’s an approach that best suits your schedule and disposition. Figure out which one works for you

2. Consider your content.
Don’t just re-broadcast things you find interesting (though that is okay to some extent). Spend a little intellectual energy developing original ideas — or at least offering insightful commentary on industry issues that get your back up.

3. Get consistent.
Getting started is the hardest part, but once you make it a habit, you’re set. It takes time, but eventually you’ll build your following. Take advantage of your social network participation to accelerate that acceptance.

That’s it. Three steps to stronger social marketing presence. It can be done. Now go hit the gym.

next post

Happy New Year from PeakTwo . . . and Lou Rawls