When Good Content Meets Smart Social Marketing Strategy

written by: Mike Granetz

April 5, 2012

Nice example of how expert content fuels strong social marketing. Here, our client Razorsight has fearlessly made its executive expertise accessible in a series of straightforward videos featuring their C-level pros. We then blog, broadcast, amplify etc. via myriad social media channels. Good content coupled with good outreach and doggone it if it doesn’t work; they recently posted record sales numbers.

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