Their legacy site lacked clarity, underperformed in SEO, and didn’t effectively support their evolving go-to-market strategy. With a focus on higher education and healthcare audiences, Cayuse partnered with Peaktwo to develop a modern, conversion-driven website that reflects their industry leadership and fuels growth.
Cayuse
Cayuse Website Redesign Fuels Organic Growth
Cayuse, a leader in research administration software for more than 30 years, needed a website that could match the sophistication and scalability of its platform.
- Strategy
- Website Design
- Web Development
- SEO
Strategic Messaging & Positioning
Aligned content with new sales messaging, enabling small teams to do more with less and positioning Cayuse as essential in an era of reduced indirect funding.
Content Architecture & Conversion Strategy
Streamlined the user experience and improved lead generation by building a new information architecture around Cayuse’s research lifecycle model and prioritizing clear pathways by audience. Modular content templates simplified content creation and action-driven messaging aligned to the sales process.
Modern Design & Custom WordPress Build
Peaktwo designed and built a professional, approachable, and scalable site that preserved core brand elements, guided self-serve exploration, and used Advanced Custom Fields for flexibility within structure. We also provided a foundational SEO setup and migration plan to preserve value across 500+ URLs.
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What our clients think…
"We didn’t just redesign our website. We redefined how we talk to our market. The Peaktwo team helped us simplify, modernize, and truly connect with our audience."
Kelley Schultz, Senior Director of Marketing, Cayuse
Results
Results
Strategic UX design, clear conversion paths, and simplified CMS management led to a significant growth in Cayuse’s target audiences. The site is benefiting from higher search quality and stronger rankings, and it now supports accurate performance reporting to inform decision making.
122%
Increase in homepage organic traffic
121%
Increase in direct traffic
78%
Increase in organic users
7%
Increase in search clickthrough rate (CTR)
