We’ve kicked off a slew of social media and SEO campaigns for the new year. Several new and existing clients have hit us up for strategy, content generation and campaign implementation. Naturally, this means we’re advocating a lot of blogging and tweeting (as well as a few other things, but those are the bedrock of the content distribution/expertise amplification).
A side-effect of this push? A few folks have noted that while our Twitter feed is fairly active, our blog doesn’t get updated a whole helluva lot. Why, some wonder, don’t we practice what we preach? Why aren’t there at least weekly if not daily posts on Off Piste?
There are two key reasons:
- Our field, web presence/social media/content marketing, is saturated with experts (both self-proclaimed and credible) who inundate us with good content. We’ve found our time a bit better served monitoring feeds and skimming posts/articles for info we like, then Tweeting it. This creates a steady visibility pulse, rather than more erratic surges of richer yet redundant information.
- We want to put our energy and effort into better understanding our clients’ industries. We already know about the techniques and issues of our industry. We know what strategies we want to implement, how to customize campaigns for clients, and refine our efforts. Do our clients need to know this in painstaking detail? Prolly not. They’re more interested in results, and results come from our learning what’s happening in their fields. We’re better served keeping up with software development, healthcare, lead generation, cloud computing, consumer electronics, etc.
That said, we know it would be foolish to overlook at least semi-regular blog posts. Generating original content is imperative, but people don’t need another Top Ten list explaining why social media is important, or guidance on how to pick a logotype color scheme. What they need is greater visibility and credibility, so that’s where our muscle goes.
Believe us, when we’re hit with what we think is an insightful idea that adds something new to the conversation, you’re the first to know!