Frog Street

An educational publishing company focused on the development of early childhood minds.

Client Brief

Frog Street provide research-based curriculum programs, digital resources, and professional development for childhood educators. The company had seen great success growing in existing markets and was ready to expand their webbed foot across the nation. A new, modern website would to be central to this growth.

Our challenge was to create a new design and content strategy that spoke clearly to three distinct audiences. We also needed to find a way to organize a great deal of required content into manageable user paths, while carrying the brands playful colors and culture through the browsing experience.

A famous frog once said "I think the very best part of creativity is collaborating with friends and colleagues." This project had a lot of that.

Inspiration
  • Education
Services Provided
  • Web Design & Development
  • SEO
Website Colors
Project Highlights

What made this project so cool? There were many - but here are few things we really enjoyed.

  • Colors. So Many Colors.

    Blue, light gray and black, this site was not. Frog Street caters to early-childhood educators, and these are some colorful and energetic folks. The new website needed to find a balance, while using all the colors their audience has come to love.

  • Account Based Marketing

    Child education is very state-specific. The Frog Street site was built with easy-to-create, custom landing pages for state-focused content necessary to support the sales push across the country.

  • ADA Compliance

    The Frog Street site was built to comply with Accessibility Standards WCAG Level AA.

Project Impact

In a three month period following launch, the site saw increases across three key metrics:

67%increase in sessions

39%increase in session duration

21% increase in organic traffic

They said it...

Peaktwo did a great job in designing and developing our new website.

We were looking for a blend of fun and professional and they hit it out of the park. Everyone loves the new website and so far, leads/conversions from the site are up significantly over the previous site. The team at Peaktwo was responsive and professional and always a joy to work with – it’s great to have a partner that brings so much expertise to the table.

Bruce Lovett, VP of Marketing