When SpendHQ approached Peaktwo, their website was outdated, hard to navigate, and plagued by data tracking inaccuracies. With a tight deadline and limited budget, they needed an innovative solution that could deliver quick results. We responded with a website triage—an approach designed to prioritize critical business issues first while also laying the foundation for future phases.
SpendHQ
A Non-Conventional Website Approach for Faster Results
SpendHQ, a leading spend management platform, helps organizations optimize procurement through advanced analytics and comprehensive spend tracking.
- Strategy
- Website Design
- Wordpress Development
- Data & Analytics Integrity
Phase I
Capture the 80%
A new site architecture for the full website helped us reimagine priority user paths to guide a majority of visitors along designated journeys. While we would only be updating some pages during this first phase, planning out the full website allows everyone to plan for both short and long-term objectives.
Global Design Improvements
At the core of the triage program was a refresh of key global elements—colors, fonts, and navigation. While only the high-priority user path pages were fully redesigned in this first phase, the global updates were applied site-wide to bring a more cohesive and unified experience across the entire website.
Redesign of Key Pages
New designs followed priority user paths to conversion, including the homepage, product pages, and the demo request page. Design improvements enhanced the aesthetics and usability of these pages while strategically positioned content and CTAs encouraged the user to follow our designated journey.
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What our clients think…
“We got more leads the first month after our triage than we did in any month of the previous year.”
Results
Results
Within three months of implementing Phase I, SpendHQ’s website saw significant improvements in user engagement and navigation efficiency. By addressing critical pain points and laying a foundation for future updates, we positioned SpendHQ to continue optimizing its digital presence.
30%
Increase in User Engagement
25%
Reduction in Bounce Rate
20%
Increase in Lead Productions
