Project Impact
This project was all about speed, project management, and the collaboration between two great teams.
Clearwater Analytics
A Comprehensive Website Solution for Leader in Investment Reporting
Client BriefClearwater Analytics is the world's leading investment accounting solution, and with an IPO on the horizon, there was a lot of work to be done. The new CMO wanted to present a modern, forward-thinking organization, but the existing brand and website were dated and did not represent what the company had become or where it was going.
The CMO had worked with Peaktwo at two previous companies, and she reached out asking for a small miracle - a new brand identity and a new website - and the the IPO was just three months away.
Project Launch
- 2021
- Visual Identity
- Web Design & Development
- SEO
- Agency Services
Project Highlights
What made this project so cool? Here are a few things we really enjoyed.
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Crunchtime
Ok, we can't say we "really enjoyed" the compressed schedule, but it forced us to be agile and iterative in our delivery. The website was developed in highly-defined phases, some pre-IPO, and some post.
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Illustrations & Animations
We've said it before, SaaS companies are loving the custom illustrations. For Clearwater, the custom illustrations allowed us to highlight representative dashboards and client data without concerns for data privacy.
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Brand Sprint
The new brand identity was a joint effort between Peaktwo and Clearwater's internal design team. Working together we were able to rapidly speed up the process without sacrificing the quality of the results.
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Workday Jobs Integration
APIs are common on most sites we build. Clearwater requested a jobs API to visually present open positions on the website before sending them to the Workday portal. This kind of solution allows for a more seamless experience for your visitors.
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Multilingual Capabilities
Did we forget to mention four international sites? Fortunately we phased this effort too, creating single international pages that serve as temporary landing pages until the larger sites are built out.
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They said it...
You know you’ve found a partner when with each new gig, they are your first call. That is Peaktwo for me.
This is our third website together, with each we have transformed the digital front end of the companies. In this case, we saw a 300% increase in demo requests in the first 3 months. Everything from the corporate brand, to the messaging, to the demand gen engine were overhauled, and Peaktwo supported all of it.
Susan Ganeshan, CMO