The CBD market is a rapid growth industry. It’s also one of the most confusing for consumers to navigate. There are sensational claims, confusing product labeling, and an entire new vocabulary to untangle – can you say “Entourage Effect”? For brands looking to market and sell their products online, the challenges are even more daunting with federal regulations, limited merchant accounts willing to allow transactions, and CBD brand clutter everywhere from health food stores to gas stations.
We were introduced to Harvey Craig, the founder of Harvey’s All Naturals and immediately became believers – first in Harvey, and then in his products. An industry thought leader and pioneer of premium CBD products, Harvey had been growing and selling his wares to an avid fan base at local shops around Boulder, CO. He approached Peaktwo hoping we could help lead his small, successful business to the masses.
We begin by establishing a new brand identity and message that would be unique in the market. The logo was inspired by Harvey himself. We felt it was essential for the brand to evoke its founder’s down-to-earth, good-natured spirit. We designed bright illustrations of Colorado scenery and paired them with a playful collection of colors and typefaces.
The website and e-commerce store were imagined next, requiring a custom WooCommerce implementation along with a suite of tools to legally manage sales, inventory, and customers. The store was built to scale on a flexible platform that could grow along with the business, and integrate seamlessly with Harvey’s accounting and CRM systems. Today we’re managing Harvey’s digital marketing efforts, including social media, email, promotions, advertising and SEO.
For us, it’s a great break from our traditional B2B client base, and one we’re really enjoying. Harvey’s CBD products are making a tremendous impact on the lives of individuals suffering with both mental and physical ailments, and we look forward to seeing the company succeed and spread its mission of “goodness”.