Do you actually care who changes the oil in your car? Do you have a favorite auto service station or do you simply find the shop closest to you or the one with the best coupon? Shell set out to change all that. Part of the Shell-sponsored customer loyalty program, LubeNinja (yep, that’s “LubeNinja”), allows automotive service providers to increase traffic and improve customer retention through the sale of bundled oil changes.
Peaktwo worked with the team at LubeNinja to design and build a custom web application that empowers service stations to build a base of loyal customers. The application — built to operate on tablets, with a UI/UX designed around the large (sometimes greasy) hands of mechanics — offers an end-to-end, white-labeled experience that is simple to use, secure, and scalable. It offers flexible bundling services — think oil change, plus wipers, plus tire rotation — monthly reporting statements, and a completely customized front and backend experience by store, product, and price.
We paired the LubeNinja app with some fun branding and an easy-to-use, sales-focused website and online customer portal. LubeNinja launched in Charlotte, NC and is rolling out nationwide in 2018.