Part of the Shell-sponsored customer loyalty program, LubeNinja (yep, that’s “LubeNinja”), allows automotive service providers to increase traffic and improve customer retention through the sale of bundled oil changes. This concept of pre-selling multiple vehicle services direct-to-consumer was completely new to independent and dealership service stations.
The team hired Peaktwo to create both their memorable identity and the web application that would be used in shop by the customer service team.
Don't ninjas make everything cooler? The client brought along an attitude that matched their name. It provided us the opportunity to incorporate this fun energy into their brand identity.
The web application was to run exclusively on iPads by in-store agents and technicians. We designed the UI with bright colors and large buttons - to work with typically large, often greasy fingers.
LubeNinja was first a proof-of-concept. Reporting capabilities were essential in demonstrating the success of the pre-purchase business model and its ability to bring in repeat customers.
Their partnership has been an essential element of actualizing our initial business plan and turning it into the brand we hoped for. I highly recommend Peaktwo to anyone considering launching a business concept, you won’t be disappointed.Brian Feck, Chief Technology Officer