Exostar is the cloud platform for secure enterprise and supply chain collaboration solutions and identity and access management expertise. That’s quite a mouthful…we know. So when Exostar challenged us to help them create a their new website, we knew we had to dial up a focused strategy.
Exostar was a victim of this rapid growth. Like many large, growing organizations, years of website changes – from different departments, made without an encompassing web strategy, had created a nightmare online experience for visitors.
The project started with a very focused, web strategy, bringing together key leadership across the organization. We crafted new messaging, established clear user paths and created a design that demonstrates that B2B design doesn’t have to be boring.
A clean, open user-experience was a must-have feature for the new Exostar website.
Integrated, on-site Marketo and Salesforce integration.
Strategically placed, content-rich SEO pages that intelligently organize content and navigation make for a great user experience without selling out to negative SEO strategies.
The results have been impressive. Since launch, Exostar has seen across the board increases in organic site traffic, page views, conversions and dramatic decrease in bounce rate. Not only has the site received praise internally, in 2016 it was nominated for a American Advertising Association ADDY.
The Exostar redefined what B2B can be for IT companies. When logical design is combined with an intelligent web strategy, the experience can be seamless.View Website