Change should be purposeful. Purposeful change makes an impact. Peaktwo is making a purposeful change that will impact the way we think, work, and create together. Read more about it here.
Exostar is the cloud platform for secure enterprise and supply chain collaboration solutions and identity and access management expertise. That’s quite a mouthful…we know. So when Exostar challenged us to help them create a new website, we knew we had to dial up a clear, focused strategy.
Exostar had undergone rapid growth but like many large organizations, years of website changes—many stemming from different departments; most made without an encompassing web strategy—had created a nightmare online experience for visitors.
The project started with a very detailed web strategy, bringing together key leadership across the organization for their input. We crafted new messaging, established clear user paths, and created a design that demonstrates that B2B design doesn’t have to be boring to be effective.